Digital Turbine Announces Definitive Purchase Agreement to Acquire Fyber N.V.
Leading mobile advertising platform, Digital Turbine, has announced a definitive purchase agreement to acquire Fyber N.V., a mobile advertising monetization company. The acquisition is expected to enhance Digital Turbine`s mobile advertising capabilities, offering publishers a comprehensive monetization solution and expanding their global reach.
The acquisition is significant for Digital Turbine, as it aligns with the company`s strategy to expand its mobile advertising reach and capabilities. It also allows the company to work with digital advertising partners and expand the range of products and services offered to end-users. Fyber N.V. provides an end-to-end advertising platform that allows publishers to maximize their revenue streams. The platform also offers advanced ad targeting features, providing publishers with better control over their advertising campaigns.
Digital Turbine`s acquisition of Fyber is expected to increase the company`s revenue growth and maximize the potential of the digital advertising market. The acquisition also presents an opportunity for Digital Turbine to expand into new markets, including Europe, given Fyber’s extensive presence in the region.
Moreover, the acquisition of Fyber N.V. provides Digital Turbine with access to a vast pool of advertisers and publishers, which will enable them to provide more personalized and targeted ads to users. This acquisition will also enable Digital Turbine to expand its offerings in programmatic advertising, a crucial industry for publishers and advertisers in 2021.
Digital Turbine has a proven track record of acquisitions, having recently acquired AdColony for approximately $400 million. The acquisition of Fyber N.V. is expected to be completed in the second quarter of 2021, subject to customary closing conditions.
In conclusion, Digital Turbine`s acquisition of Fyber N.V. is a significant development in the mobile advertising industry. The acquisition is expected to foster growth for both companies, with Fyber N.V.`s capabilities complementing Digital Turbine`s existing offerings and expanding the company`s global reach. This acquisition presents an opportunity for Digital Turbine to enhance its position in the mobile advertising market and drive revenue growth. The industry will be closely following the progress of this acquisition in the coming months.